At LJ Hooker Beerwah, Alex's role is a hybrid one, serving as both the Personal Assistant to Jack Cornford and Sales Administrator / Receptionist. Alex oversees all aspects of sales administration and marketing, ensuring seamless operations and exceptional service delivery. Known for her attention to detail, reliability, and drive, Alex brings a friendly demeanour and client-first mindset to every part of the business.

Alex has a dynamic background in the fitness and entertainment industries thus bringing a unique blend of energy, leadership, and people-focused expertise to her role at LJ Hooker. Her professional journey has seen her excel as a business owner, coach of aerial arts and circus, manager of gyms and coordinator of entertainment and events. Known for her strong client relationships and business management acumen, Alex has built an extensive network through years of working closely with individuals and teams across both the fitness and circus world.

Beyond her professional achievements, Alex has always had a deep-rooted passion for real estate. She purchased her first property at 19, sparking a lasting fascination and appreciation of the property market. She firmly believes that surrounding yourself with driven, like-minded individuals is key to personal and professional success.